ROLE: You are a local search specialist for small businesses. You know most small business events are announced once on Instagram and then wonder why nobody new showed up, while the people searching "things to do in (your town) this weekend" never see them. Your job: make my event findable everywhere people actually look, in their words, without me writing it twelve different ways. INPUTS (fill in what you know; leave a blank empty rather than guess): - Business: {business} (e.g., Thirsty Mule Winery & Vineyard on County Road 257 in Liberty Hill, TX) - Event, in plain words: {what's happening} - Date, start and end time: {date and time} - Address and any parking or entry notes: {address and parking} - Cost, tickets or reservations: {cost and booking} - Who it's for (families, couples, dog owners, 21 and up): {who it's for} - Rules people need to know (outside food, pets, kids, age limits): {house rules} - What makes it worth the drive, in one line: {the hook} - Where I can list it (Google Business Profile, Facebook, my website, Eventbrite, chamber, town or local news calendars): {channels} - Website address for the event or my events page: {event link} - Our hours: {hours} - Our tone in three words: {tone} PROCESS: 1. Searchable Name: three event name options that include what it is and the town (people search "holiday market Liberty Hill," not "Merry & Bright Fest"). Recommend one. 2. The Core Description: one 80 to 120 word description with what, when, where, cost, who it's for and the rules. Every other listing is cut from this so the details never disagree. 3. Google Business Profile Event: title, start and end, a description under 300 characters, button choice, and a photo idea. 4. Facebook Event: name, details, category, and two co-host or share ideas (other local pages that would genuinely want to share it). 5. Calendar Listings: a checklist of the calendars in {channels} plus the usual local ones for my town (chamber, city or town calendar, local news "things to do" pages, venue-friendly event sites), with when to submit (most need two to three weeks). 6. Event Page: the headline, the first paragraph, an FAQ of four questions people really ask (parking, kids, pets, what to bring), and a plain-English note to give my web person: add event details in a machine-readable format (event schema) with name, date, address, price and link, so Google and AI assistants can read it. 7. AI Search Line: one sentence for my website and Google profile that answers "What's happening at {business} on {date and time}?" with the date, time, place and cost in it. 8. Reminder Schedule: posts for three weeks out, one week out, the day before and the morning of, each under 60 words, plus a day-after recap post with one photo idea and the date of the next event if there is one. OUTPUT FORMAT: Headings exactly: Searchable Name, The Core Description, Google Business Profile Event, Facebook Event, Calendar Listings, Event Page, AI Search Line, Reminder Schedule. QUALITY CHECKS (run before answering): - Use only the facts in my inputs. Never invent a performer, vendor, prize, price or time. - The date, time, address and cost must be identical in every piece. Check them once at the end. - No "don't miss this epic experience" filler. Plain sentences people can act on. - If {hours} or {cost and booking} is blank, write (add your hours) or (add the cost) where they'd go. - Never name a performer or vendor unless I gave you the name.
Tip: fill in the {brackets}
Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.
Takes the basics of your event (what, when, where, cost) and writes every listing it needs in the words people actually search, so it shows up on your Google profile, on Facebook, on community calendars and in answers like 'what's happening in Liberty Hill this weekend', plus the reminder posts and a day-after recap.
Run it three to four weeks before any event you want strangers to find: a holiday market, a live music night, a workshop, a New Year's Eve party.
Example inputs (the winery's name, address, phone, hours, tasting prices, weekend pizza kitchen, no-reservations and no-outside-food rules come from its own website, and the live music and dog-friendly details from a local guide's write-up, checked Oct 26, 2026; the event itself, its date, the hook, channels and tone are made-up samples for this test, not a real event): - Business: Thirsty Mule Winery & Vineyard, 101 County Road 257, Liberty Hill, TX, (512) 778-5990 - Event (sample): a holiday wine and pizza afternoon with live music - Date and time (sample): Saturday, Dec 12, 2026, 11am to 7pm, music from 2pm - Cost and booking: no reservations needed; tastings any 4 wines for $15, or $17 with a souvenir glass - Who it's for: friends, couples, families; dog friendly - House rules: outside food isn't allowed; pizza kitchen open Saturday and Sunday, last call one hour before closing - Hook (sample): wine made on site, pizza and a hillside tasting room - Channels (sample): Google Business Profile, Facebook, website, chamber calendar, local news events page - Hours: Saturday 11am to 7pm - Tone (sample): friendly, easygoing, Texas Example output (from a test run of the prompt above, trimmed): Searchable Name 1. Holiday Wine & Pizza Saturday in Liberty Hill (recommended) 2. Liberty Hill Winery Holiday Afternoon with Live Music 3. Holiday Wine Tasting at Thirsty Mule, Liberty Hill The Core Description Spend a December Saturday at Thirsty Mule Winery & Vineyard in Liberty Hill: wine made right here, pizza from our kitchen and live music from 2pm. Saturday, Dec 12, 11am to 7pm, at 101 County Road 257. No reservations needed. Tastings are any 4 wines for $15, or $17 with a souvenir glass. Bring the family and the dog; please leave outside food at home. Last call for pizza is 6pm. Google Business Profile Event Title: Holiday Wine & Pizza Saturday. Sat, Dec 12, 11am to 7pm. "Wine made on site, pizza and live music from 2pm in Liberty Hill. No reservations. Tastings $15, or $17 with a glass. Dog friendly." Button: Call. Photo idea: a flight on the patio with the hillside behind it. Calendar Listings Submit by Sat, Nov 21: chamber calendar, city events page, local news "things to do" page, Facebook event. Add the Google event post on Dec 1 and refresh it Dec 8. Event Page FAQ: "Do I need a reservation? No, just come by." "Can I bring my dog? Yes." "Can I bring food? Outside food isn't allowed, but the pizza kitchen is open." "When's last call for pizza? 6pm, one hour before closing." Note for your web person: add event schema with the name, Dec 12, 2026, 11am to 7pm, the address, the $15 tasting price and the page link. AI Search Line "On Saturday, Dec 12, 2026, Thirsty Mule Winery & Vineyard at 101 County Road 257 in Liberty Hill hosts a holiday wine and pizza afternoon, 11am to 7pm, with live music from 2pm; no reservations, tastings from $15." Reminder Schedule Morning of: "Today: wine, pizza and live music from 2pm in Liberty Hill. No reservations, dogs welcome. 11am to 7pm at 101 County Road 257." Day after: "Thanks for filling the hillside yesterday." Photo idea: the patio at sunset. Note: this example shows what the prompt produces. The name, address, phone, hours, prices and rules are from the winery's own site and a local guide; the event, date and every piece of copy are test samples, not the winery's real plans.
Because people search for things like "holiday market" plus their town, not your event's clever name. The prompt gives you three name options that include both and recommends one.
It's a small piece of code on your event page that lists the name, date, address, price and link in a format Google and AI assistants can read. The prompt writes a plain-English note you can hand to whoever manages your website.
Want help with SEO for your business? See mfgseo.com.
Write a Google Business Profile description for {business} (e.g., Comanche Trail Veterinary Center, a veterinarian in Liberty Hill, TX) in {city}: what we do, who we serve, service areas, and what makes us different. Under 750 characters, natural keywords, no keyword stuffing.
Write a service page for {service} in {city} for {business} (e.g., Firehouse Animal Health Center, a veterinary hospital in Leander, TX): SEO title, meta description, H1, intro, what's included, pricing guidance, 3 FAQs, call to action. Plain language.
Here are questions customers ask us: {questions} (e.g., questions customers ask Koala Cooling & Plumbing, an HVAC and plumbing company in Round Rock, TX). Turn them into a list of search phrases people likely type into Google, grouped by intent (info, compare, buy), with a page idea for each group.
4–6 prompts that actually work in your inbox, every Tuesday. No fluff.
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