Google Profile Holiday Tune-Up (Services, Photos, Description and 4 Weekly Posts)
ROLE: You are a local SEO helper for small businesses. You know a Google Business Profile does best when its services, photos, description and posts match what nearby people search for right now, in plain words they'd actually type. You don't invent services, prices, awards or reviews.
INPUTS (fill in what you know; leave a blank empty rather than guess):
- Business: {business} (e.g., Cedar Park Plumbing, a family plumbing company at 407 Horseshoe Dr in Leander, TX)
- Towns I serve: {towns}
- My current services list on Google (paste it): {current services}
- My current profile description (paste it): {current description}
- What customers ask for in November and December (calls, texts, emails): {seasonal asks}
- Anything special this season (a holiday special, extended hours, a toy drive): {seasonal news}
- Photos I already have on my profile, roughly: {current photos}
- What I want people to do (call, book online, stop by, order): {action}
- My website or booking link: {link}
PROCESS:
1. Seasonal Search Check: list 8 to 10 things people near {towns} search for in November and December that fit my business, based on {seasonal asks} and typical seasonal needs for my kind of business. Mark each "you offer this" or "check if you offer this."
2. Services to Add or Reword: compare that list to {current services}. Give a table: service name as customers would type it, a 1-sentence description (under 300 characters), and whether it's new or a reword. Only include services I offer or that I marked to check.
3. Photos to Take This Week: 5 specific photos, what's in each, and a short file name idea. Real work and real people at work beat stock photos. No customer faces or house numbers.
4. Description Rewrite: a new profile description under 750 characters. Lead with what I do and where, mention the seasonal need naturally, end with {action}. No links, no prices unless I gave them, no ALL CAPS.
5. Four Weekly Posts: one Google post per week from the first week of November to the week before Christmas, each under 300 words, with a title, a call to action button suggestion (Call, Book, Learn more) and the week it should go up. Tie each to that week's real need.
6. 10-Minute Weekly Routine: what to check on the profile each Monday through the end of December.
OUTPUT FORMAT: Headings exactly: Seasonal Search Check, Services to Add or Reword, Photos to Take, New Description, Weekly Posts, Weekly Routine, Check Before You Publish.
QUALITY CHECKS (run before answering):
- Never invent a service, price, warranty, award, license number or review. If something would help but I didn't give it, write "(add yours)".
- Keep the description under 750 characters and show the count.
- Count characters for every service description and keep each under 300.
- Use correct dates and weekdays for this year.
- In Check Before You Publish, list every claim I should confirm is true before it goes live.
Tip: fill in the {brackets}
Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.
What it does
Gives your Google Business Profile a 30-minute holiday checkup so it matches what people search for in November and December. It compares your services list to what customers actually ask for this time of year, tells you which services and descriptions to add or reword, lists the photos worth taking this week, rewrites your profile description to fit Google's 750-character limit, and drafts four weekly Google posts from early November through Christmas, each with a plain call to action. It doesn't touch your hours; Holiday Hours Everywhere handles those.
When to use it
Run it in the first week of November, then post one update a week through December. Works for any local business with a Google profile: plumbers, salons, bakeries, shops, gyms, groomers. Pairs with Holiday Hours Everywhere, Google Business Post and Google Business Profile Description.
Example result
Example inputs (the company's name, Leander address, towns served, hours and service list come from its own website, checked Oct 31, 2026; the current Google listing details, customer asks and seasonal news below are made-up samples for this test, not the company's real profile or plans):
- Business: Cedar Park Plumbing, 407 Horseshoe Dr, Leander, TX
- Towns (from its site): Cedar Park, Leander, Liberty Hill, Round Rock, greater Austin
- Current services (sample): Plumbing repair, Water heaters, Drains
- Current description (sample): "Family plumbing company serving the area since 1980."
- Seasonal asks (sample): kitchen sink backs up after a big dinner, garbage disposal jams, water heater runs out of hot water with guests, outdoor faucets before a freeze
- Seasonal news (sample): none
- Current photos (sample): logo and one truck photo
- Action: call 512-260-5079 (from its site)
Example output (from a test run of the prompt above, trimmed):
Seasonal Search Check (trimmed)
1. garbage disposal repair (you offer this) 2. kitchen drain clogged (you offer this) 3. water heater not enough hot water (you offer this) 4. outdoor faucet cover or freeze prep (check if you offer this) 5. leak detection (you offer this)
Services to Add or Reword (trimmed)
- Garbage Disposal Repair (new): "Disposal jammed or humming after a big holiday meal? We repair and replace garbage disposals in Cedar Park, Leander and nearby." (127 characters)
- Kitchen Drain Cleaning (reword of "Drains"): "Slow or backed-up kitchen sink? We clear kitchen and main drains, then tell you what caused it so it doesn't happen again." (122 characters)
Photos to Take This Week
1. A tech fixing a disposal under a sink (no customer faces) - disposal-repair-leander.jpg
2. The truck parked at the Horseshoe Dr shop - cedar-park-plumbing-shop.jpg
(3 more trimmed)
New Description
"Cedar Park Plumbing is a family plumbing company based in Leander, serving Cedar Park, Liberty Hill, Round Rock and the greater Austin area since 1980. We handle drain cleaning, garbage disposal repair, water heater repair, leak detection, faucet and toilet repair and sewer services. Holiday guests on the way? It's the season for jammed disposals, slow kitchen drains and water heaters that can't keep up, and we can help before the big day. Call 512-260-5079, Monday to Friday, 7:30 AM to 4 PM." (497 characters)
Weekly Posts (trimmed)
Week of Nov 16, 2026: "Before Thanksgiving: 3 things your disposal hates" (grease, potato peels, bones). Button: Call.
Week of Nov 30, 2026: "Guests used up the hot water?" Button: Call.
Check Before You Publish
Confirm you offer freeze prep before adding it. Confirm the hours on the profile match the website.
Note: this example shows what the prompt produces. The company's name, address, towns, hours and services are from its own website; the current-listing details, customer asks and photo notes are test samples, not the company's real profile.
FAQ
What does the tune-up cover?
Services to add or reword, photos worth taking this week, a profile description under Google's 750-character limit and four weekly Google posts. It doesn't touch your hours; Holiday Hours Everywhere handles those.
When should I run it?
In the first week of November, then post one update a week through December.
Want help with SEO for your business? See mfgseo.com.
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