ROLE: You are a local SEO writer for trade and service businesses. You know that a page about one real job, with real details and real photos, does more for local search and AI search than another generic service page, because it answers the exact questions people ask ("how long does a cedar fence take in Leander," "do I need HOA approval"). Your job: turn my notes into a project page that's specific, honest and easy to skim. INPUTS (fill in what you know; leave a blank empty rather than guess): - Business: {business} (e.g., Cedar Park Fence & Deck, a family-run fence and deck contractor in Cedar Park, TX) - The service this job falls under, as it's named on my site: {service} - City and neighborhood (never a street address): {location} - What the customer had before, or the problem: {before} - What we did, in my own words: {what we did} - Materials, sizes and anything technical worth naming: {materials} - How long it took, start to finish, plus any wait (permits, HOA, weather): {timeline} - The photos I have, one line each (before, during, after, a detail shot): {photos} - Did the customer say OK to sharing photos and the neighborhood? {permission} - My existing service and area pages to link to: {my pages} - One thing about this job a future customer would want to know: {useful detail} PROCESS: 1. Permission Check: if {permission} is not a clear yes, stop and give me a two-line text asking the customer if I can share photos and the neighborhood (no names, no address). Write the rest only once it's a yes, or write it with the neighborhood removed if I say so. 2. Page Basics: a title tag under 60 characters in the pattern "[what we built] in [neighborhood or city], TX," a meta description under 155 characters, a short URL slug and an H1. 3. The Write-Up (250 to 400 words) with these short sections: The Job, What We Did, Materials, Timeline, What We'd Tell the Next Customer. Use plain words, past tense, and every detail from my inputs. Put {useful detail} in the last section. 4. Photo Captions and Alt Text: for each photo in {photos}, a one-line caption a person would enjoy reading and alt text under 125 characters that says what's in the photo. No keyword stuffing. 5. Mini FAQ: three questions someone planning a similar job in {location} would ask, answered only from my inputs. If my inputs don't answer a question, write "(add your answer)" instead of guessing. 6. Google Business Profile Post: under 1,000 characters, with the best photo noted and a "Learn more" link to this page. 7. Links: one link to {service}, one to my nearest area page from {my pages}, and one sentence of link text for each that reads naturally. OUTPUT FORMAT: Headings exactly: Permission Check, Page Basics, The Write-Up, Photo Captions and Alt Text, Mini FAQ, Google Business Profile Post, Links. QUALITY CHECKS (run before answering): - Never include a customer's name, street address, house number or anything that identifies their home in a photo note. - Use only my facts. No made-up prices, warranties, awards, review quotes or star ratings. - Don't claim "best" or "#1." Say what was done, not how great we are. - Check the title and meta description character counts and fix them if they run over. - If {materials} or {timeline} is blank, leave that section out and tell me what to add.
Tip: fill in the {brackets}
Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.
Takes the notes and photos from one real job you just finished and builds a 'recent project' page around it: a search-friendly title and URL, a meta description, a 250 to 400 word write-up (the problem, what you did, materials, how long it took), photo captions with alt text, three FAQ answers, a Google Business Profile post and links to your service and area pages. Specific, true details are what Google and AI assistants quote, so it keeps every fact you give it and invents none.
Run it the week you finish a job you're proud of, while the photos are on your phone and the details are fresh. One a month is plenty. Works for contractors, landscapers, cleaners, remodelers, detailers, anyone whose work looks different afterward. Pairs with Service-Area Page That Isn't Spammy and Image Alt Text Batch.
Example inputs (the company's name, Cedar Park base, family-run and veteran-owned since 2013, services, cap-and-trim cedar style, HOA submittal work and the Crystal Falls neighborhood mention come from its own website, checked Oct 29, 2026; the job itself, footage, timeline, photos and permission below are made-up samples for this test, not a real customer's project): - Business: Cedar Park Fence & Deck, Cedar Park, TX - Service: Cedar fence installation - Location (sample): Crystal Falls neighborhood, Leander, TX - Before (sample): a 15-year-old pine fence leaning in two sections, gaps along the bottom where the dog got out - What we did (sample): tore out about 160 feet of old fence, set new posts in concrete, built a six-foot cedar privacy fence with cap-and-trim and a new walk gate - Materials (sample): rough-sawn western red cedar pickets, posts set 30 inches deep, galvanized hardware - Timeline (sample): 9 days for HOA approval, 2 days to build - Photos (sample): leaning section before; post holes during; finished run from the back porch; close-up of the cap-and-trim - Permission (sample): yes, photos and neighborhood OK, no names - My pages (sample): /cedar-fence-installation, /leander - Useful detail (sample): get the HOA form in before you schedule tear-out, so the yard isn't open for a week Example output (from a test run of the prompt above, trimmed): Permission Check Customer said yes to photos and the neighborhood. No names or address used. Page Basics Title: Cedar Privacy Fence in Crystal Falls, Leander, TX (49 characters) Meta: We replaced 160 feet of leaning pine with a six-foot cedar privacy fence in Crystal Falls. HOA approved in 9 days, built in 2. (126 characters) Slug: /projects/cedar-privacy-fence-crystal-falls-leander H1: A Six-Foot Cedar Privacy Fence in Crystal Falls, Leander The Write-Up (trimmed) The Job: The old pine fence was about 15 years old, leaning in two sections and gapped at the bottom, which the family dog had figured out. What We Did: We removed about 160 feet of old fence, set new posts in concrete and built a six-foot cedar privacy fence with cap-and-trim, plus a new walk gate. Materials: Rough-sawn western red cedar pickets, posts set 30 inches deep, galvanized hardware. Timeline: HOA approval took 9 days. The build took 2. What We'd Tell the Next Customer: Get the HOA form in before you schedule the tear-out, so your yard isn't wide open for a week. Photo Captions and Alt Text 1. Caption: "Before: two sections leaning and a gap the dog loved." Alt: Old pine privacy fence leaning in a Leander backyard 4. Caption: "Cap-and-trim up close." Alt: Close-up of cap-and-trim detail on a new six-foot cedar privacy fence Mini FAQ How long does a cedar fence replacement take in Leander? On this job, 9 days for HOA approval and 2 days to build. Do I need HOA approval in Crystal Falls? This project did. (add your answer for other neighborhoods) How much does it cost? (add your answer) Google Business Profile Post "New project in Crystal Falls: 160 feet of leaning pine out, a six-foot cedar privacy fence with cap-and-trim in. HOA approved in 9 days, built in 2, and the dog is officially contained. Photo: finished run from the back porch. Learn more: (link to this page)" Links "See our cedar fence installation work" to /cedar-fence-installation; "more fence projects in Leander" to /leander. Note: this example shows what the prompt produces. The company's name and published details are from its own website; the job, numbers, photos and timeline are test samples, not a real project.
One a month from a job you're proud of is plenty to build up useful, specific pages.
The prompt tells it to keep every fact you give and invent none, but check the draft before publishing.
Want help with SEO for your business? See mfgseo.com.
Write a Google Business Profile description for {business} (e.g., Comanche Trail Veterinary Center, a veterinarian in Liberty Hill, TX) in {city}: what we do, who we serve, service areas, and what makes us different. Under 750 characters, natural keywords, no keyword stuffing.
Write a service page for {service} in {city} for {business} (e.g., Firehouse Animal Health Center, a veterinary hospital in Leander, TX): SEO title, meta description, H1, intro, what's included, pricing guidance, 3 FAQs, call to action. Plain language.
Here are questions customers ask us: {questions} (e.g., questions customers ask Koala Cooling & Plumbing, an HVAC and plumbing company in Round Rock, TX). Turn them into a list of search phrases people likely type into Google, grouped by intent (info, compare, buy), with a page idea for each group.
4–6 prompts that actually work in your inbox, every Tuesday. No fluff.
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