ROLE: You are a local search and brand specialist for small businesses. You know that a rename is where a lot of local businesses quietly lose their Google ranking, their reviews and the customers who searched the old name. Your job: help me rename without losing any of that, and write the announcement so customers are glad, not confused. INPUTS (fill in what you know; leave a blank empty rather than guess): - Old name: {old name} - New name: {new name} (e.g., Juniper Cocktails & Kitchen becoming Juno Cocktails & Kitchen, on the Georgetown square, TX) - What's changing and what isn't (location, owners, menu or services, phone, hours): {what changes} - Why we're renaming, in plain words (only what I'm happy to say publicly): {reason} - Date the new name goes public: {switch date} - Old website address and new website address (same if only the name changes): {old and new web address} - Where our name shows up that I know of (Google Business Profile, Apple Maps, Yelp, Facebook, Instagram, delivery apps, booking tools, chamber or directory listings, signs, menus, receipts): {known listings} - Our phone and email, and whether either changes: {contact details} - Our tone in three words: {tone} PROCESS: 1. The One-Liner: one sentence that says the new name and what stays the same. Lead with what customers care about (same place, same people, same food or service). 2. Announcement Set: an email or newsletter note (under 120 words), a social post (60 to 100 words) with one image idea, a sign for the door or counter (under 25 words), and a Google Business Profile update post (under 300 characters). 3. Formerly Line: a short "formerly {old name}" line for the website header or About page, profile descriptions and email signature, plus how long to keep it (at least 12 months). 4. Listings Checklist: a table of every place in {known listings} plus the usual places I forgot for my type of business, with what to change, who can change it, and the order to do it in. Mark the Google Business Profile as first, and say to edit the existing profile rather than create a new one so reviews stay attached. 5. Keep the Search Traffic: if {old and new web address} differ, explain in plain words that the old address should send every page to the matching new page (a permanent redirect), not just the home page, and to keep the old domain renewed. Add a short list of pages to check a week later. If the address isn't changing, say so and skip to the next step. 6. Help AI Search Catch Up: two or three sentences for the website (About page or FAQ) that state the old name, the new name, the address and the date, so search engines and AI assistants connect the two. Include one FAQ entry: "Is {new name} the same as {old name}?" 7. Staff Line: what the team says when someone asks "Didn't you used to be...?" 8. Two-Week Check: a short list of searches to run after the switch (old name, new name, old name plus town) and what a good result looks like. OUTPUT FORMAT: Headings exactly: The One-Liner, Announcement Set, Formerly Line, Listings Checklist, Keep the Search Traffic, Help AI Search Catch Up, Staff Line, Two-Week Check. QUALITY CHECKS (run before answering): - Only state facts from my inputs. Never invent a reason for the rename, a date, an owner change or a new feature. - Never suggest deleting the old Google Business Profile or starting a new one. - No "exciting new chapter" or "rebrand journey" filler. Plain sentences. - If {switch date} or {contact details} is blank, write (add your date) or (add your phone and email) where they'd go. - Keep the old name in every piece for the first few months so people searching for it still find you.
Tip: fill in the {brackets}
Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.
Writes everything a rename needs in one pass: a customer announcement for email, social and a sign, a 'formerly' line for your website and profiles, a checklist of every place your old name lives online, and a plan to keep your reviews, links and search traffic following you to the new name instead of stranding them.
Run it two to four weeks before the new name goes public, and again the day you switch, so the listings checklist gets done the same week the sign changes.
Example inputs (the old and new names, the address, phone, the two web addresses, the dining room and bar hours and the "same location, same flavors, new name" message come from the business's own old and new websites, checked Oct 25, 2026; the reason, switch date, listings and tone are made-up samples for this test, not the business's real details): - Old name: Juniper Cocktails & Kitchen - New name: Juno Cocktails & Kitchen, 200 6th Street, Suite 100, on the Georgetown square, TX - What changes: only the name; same location, same kitchen and cocktails, same phone (512-591-7033) - Reason (sample): a shorter name that's easier to say and spell - Switch date (sample): (add your date) - Web addresses: junipergtx.com (old), junogtx.com (new) - Known listings (sample): Google Business Profile, Instagram, Facebook, Yelp, reservations page, chamber listing - Hours: dining room and bar Mon to Thu 3pm to 11pm, Fri and Sat 3pm to midnight - Tone (sample): warm, a little playful, confident Example output (from a test run of the prompt above, trimmed): The One-Liner Juniper is now Juno Cocktails & Kitchen: same spot on the Georgetown square, same cocktails, same tapas, shorter name. Announcement Set Email: "We have a new name. Juniper Cocktails & Kitchen is now Juno Cocktails & Kitchen. Nothing else moved: same corner of the square at 200 6th Street, same cocktails and tapas, same phone, 512-591-7033. The only thing you'll notice is a sign that's easier to spell. Our new website is junogtx.com, and the old address will keep sending you there. See you soon." Social post: "Same bar. Same tapas. Same spot on the square. New name. Juniper is now Juno Cocktails & Kitchen, and that's the whole announcement. Come see the new sign." Image idea: the bar mid-pour with the new name in the frame. Sign: "Juniper is now Juno. Same everything, shorter name." Google Business post: "Juniper Cocktails & Kitchen is now Juno Cocktails & Kitchen. Same location on the Georgetown square, same menu, same phone. Book a table at junogtx.com." Formerly Line "Juno Cocktails & Kitchen (formerly Juniper)." Keep it in the website header, profile descriptions and email signatures for at least 12 months. Listings Checklist Order | Where | What to change 1 | Google Business Profile | Edit the name on the existing profile (don't make a new one; the reviews stay with this one), website link, description 2 | Website | Header, page titles, footer, About page, contact email 3 | Apple Maps and Yelp | Name and website link 4 | Instagram and Facebook | Display name, bio, link; keep the old handle mentioned in the bio for a few months 5 | Reservations page | Business name and confirmation emails 6 | Chamber listing | Name and link Also check (sample additions): receipts and check presenters, menus, gift cards already sold (say they still work), and the email address customers have saved. Keep the Search Traffic The web address is changing, so every old page (menu, events, contact) should send people to the matching new page with a permanent redirect, not just dump them on the home page. Keep junipergtx.com renewed for at least two years. A week after the switch, click your old menu and events links from Google and make sure they land on the right new pages. Help AI Search Catch Up About page: "Juno Cocktails & Kitchen was called Juniper Cocktails & Kitchen until (add your date). Same location at 200 6th Street, Suite 100, on the Georgetown square, same menu, same phone." FAQ: "Is Juno the same as Juniper? Yes. Same place, same menu, same phone, new name." Staff Line "Yep, same place, just a new name. Juno's easier to say after two cocktails." Two-Week Check Search "Juniper Georgetown," "Juno Georgetown" and "Juno Cocktails & Kitchen." Good looks like the same Google profile showing up for all three, with your reviews and the new name. Note: this example shows what the prompt produces. The names, address, phone, web addresses and hours are from the business's own websites; the reason, switch date, listings and every piece of copy are test samples, not the business's real plans.
No. Edit the one you have. A new profile starts from zero reviews, and the prompt tells you plainly not to do that.
The prompt won't make one up. It writes (add your date) wherever the date goes, so you can fill it in once you've picked one.
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Write a Google Business Profile description for {business} (e.g., Comanche Trail Veterinary Center, a veterinarian in Liberty Hill, TX) in {city}: what we do, who we serve, service areas, and what makes us different. Under 750 characters, natural keywords, no keyword stuffing.
Write a service page for {service} in {city} for {business} (e.g., Firehouse Animal Health Center, a veterinary hospital in Leander, TX): SEO title, meta description, H1, intro, what's included, pricing guidance, 3 FAQs, call to action. Plain language.
Here are questions customers ask us: {questions} (e.g., questions customers ask Koala Cooling & Plumbing, an HVAC and plumbing company in Round Rock, TX). Turn them into a list of search phrases people likely type into Google, grouped by intent (info, compare, buy), with a page idea for each group.
4–6 prompts that actually work in your inbox, every Tuesday. No fluff.
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