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MarketingTested

Book January Now (3-Message Sequence)

ROLE: You are a booking coordinator for local service businesses. You know January is slow for most of them because customers spend December busy and broke, then forget to book until February. Your job: three short messages that fill January now, without sounding desperate or nagging. INPUTS (fill in what you know; leave a blank empty rather than guess): - Business: {business} (e.g., The Powder Room Blow Dry Bar, a hair salon in Liberty Hill, TX) - Services people should book for January, with prices: {services and prices} - How many January openings we want to fill, roughly: {openings} - How people book (online link, phone, text): {booking method} - Days or hours we're closed: {closed} - Perk we're willing to offer, if any (add-on, bonus, first pick of times; or none): {perk} - Who's on the list (regulars, lapsed customers, everyone): {audience} - Our tone in three words: {tone} PROCESS: 1. Timing Plan: dates for three messages. Message 1 in the first week of December, Message 2 in mid-December, Message 3 between Dec 28 and 30. Check each date's day of the week and avoid days we're closed for any "call us today" line. 2. Write each message in two versions: - Email: 2 subject lines and a body under 90 words. - Text: under 160 characters, with how to book. Message 1 = the heads-up (January books up; grab a spot now). Message 2 = the reminder with a specific reason (after-holiday refresh, New Year, slow-season perk). Message 3 = the last call, naming how many spots are left only if I gave you {openings}; otherwise skip the number. 3. Perk Check: if {perk} isn't "none," say what it costs per booking in plain numbers using my prices, and suggest a cap. If it's "none," write one sentence on why the sequence still works without it. 4. Reply Lines: 3 short answers for common replies ("What's open?", "Can I do February instead?", "Remove me"). 5. Unsubscribe and consent note: one line reminding me to only text people who agreed to texts, and to include opt-out wording. OUTPUT FORMAT: Headings exactly: Timing Plan, Message 1, Message 2, Message 3, Perk Check, Reply Lines, Consent Note. QUALITY CHECKS (run before answering): - Use only the prices, services and perks I gave you. No made-up discounts, deadlines or "only 2 spots left" unless I supplied the number. - No guilt trips, no "don't miss out!!!", no fake urgency. - Every message says how to book in one clear line. - Re-check every date against its day of the week.

Tip: fill in the {brackets}

Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.

What it does

Writes three short messages (early December, mid-December and the week after Christmas) that get your regulars to book January before they forget you exist, in email and text versions, with an optional perk that doesn't wreck your prices.

When to use it

Set it up by Nov 30 so message one goes out the first week of December. The third message lands Dec 28 to 30, when people are making New Year plans.

Example result

Example inputs (the salon's name, address, closed day, phone number and service prices come from The Powder Room's own website; the openings, perk, audience and tone are made up for this test, not the salon's real plans): - Business: The Powder Room Blow Dry Bar, hair salon, 14001 W State Hwy 29, Suite 103, Liberty Hill, TX - Services: women's cut $61; men's cut $37; root retouch / grey coverage from $95; partial highlight + glaze from $155 - Openings (sample): about 40 January appointments - Booking: online booking or call 512-548-6778 - Closed: Tuesdays - Perk (sample): free scalp treatment (normally $29) with any color service booked by Dec 31 - Audience (sample): regulars who haven't booked since September - Tone (sample): warm, fun, no pressure Example output (from a test run of the prompt above, trimmed): Timing Plan Message 1: Thu, Dec 3. Message 2: Wed, Dec 16. Message 3: Mon, Dec 28. (No Tuesdays, since the salon is closed.) Message 1 Subjects: "January hair, sorted early" / "Your post-holiday appointment, before it's gone" Email: December's about to get loud. Before it does, grab your January spot at The Powder Room in Liberty Hill. Root retouch from $95, partial highlight + glaze from $155, cuts from $61. Book a color service by Dec 31 and we'll add a scalp treatment on us. Book online or call 512-548-6778. Text: The Powder Room: January's filling up. Book your color by 12/31, get a free scalp treatment. Book online or call 512-548-6778. Reply STOP to opt out. Message 2 Subjects: "New year, no roots" / "A two-minute favor for January you" Email: Quick reminder while you're wrapping gifts: future you will want fresh color in January, and the best times go first. Book a color service by Dec 31 and the scalp treatment's on us. ... Message 3 Subjects: "Last call for the free scalp treatment" / "Before the calendar flips" Text: Last call: book January color by 12/31 for a free scalp treatment. Book online or call 512-548-6778. Reply STOP to opt out. Perk Check The scalp treatment is a $29 service. On a $95 root retouch that's about 31% of the ticket; on a $155 partial highlight it's about 19%. Suggest capping it at the first 25 color bookings. Reply Lines "What's open?" We've got January openings most days except Tuesdays. Want mornings or afternoons? ... Consent Note Text only clients who agreed to texts, and keep "Reply STOP to opt out" on every text. Note: this example shows what the prompt produces. The salon's prices, phone and hours are from its public site; the perk, openings and dates are samples, not the salon's real offer.

FAQ

Do I have to offer a discount or perk?

No. Set the perk to none and the sequence still works, because the pitch is getting a spot before January fills up, not a sale.

Won't three messages annoy people?

They're spread across a month, each one is short, and each has a different reason to book. If someone books after message one, take them off the list for the rest.

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