Brand Voice Cheat Sheet (Turn Your Best Posts Into Rules Any AI Can Follow)

Example inputs (the business's name, 2015 founding, four locations in Cedar Park, Leander and Georgetown, in-house roasting and brewing, and its "Do Good || Be Positive || Have Fun" motto come from its own website, checked Nov 2, 2026; the posts, audience and off-limits list below are made-up samples written for this test, not the business's real posts): - Business: Red Horn Coffee House and Brewing Co. - Samples (sample, 3 of 10 shown): "Roasted it this morning. You're drinking it this afternoon. That's the whole pitch." / "New hazy on tap. It tastes like a Texas sunset looks. Come argue with us about that." / "Laptop people, we see you. Wifi's free, outlets are plentiful, refills are not (but they're close)." - Audience (sample): remote workers by day, friends and families after work - Values (from its site): Do Good || Be Positive || Have Fun - Off-limits (sample): politics, knocking other coffee shops, "artisanal" Example output (from a test run of the prompt above, trimmed): Voice in One Line A friendly neighbor who roasts and brews everything in-house and would rather make you laugh than make a pitch. What the Samples Show 1. Short sentences, often two in a row with a twist ("Roasted it this morning. You're drinking it this afternoon."). 2. Talks straight to a specific crowd ("Laptop people, we see you."). 3. Jokes at its own expense, never at the customer's. 4. The sales pitch is one plain fact, then done ("That's the whole pitch."). Say This, Not That "Roasted it this morning," not "freshly crafted artisanal coffee." "Come hang out," not "visit us today." "New on tap," not "exciting new release." The Cheat Sheet Write like Red Horn: a friendly local coffee roaster and brewery in Cedar Park, Leander and Georgetown that makes everything in-house. Short sentences. One plain fact instead of a sales pitch. Talk to a specific group (laptop people, after-work crowd, families). Light jokes about ourselves, never about customers or other shops. No "artisanal," no "elevate," no exclamation-point pileups. Live by Do Good, Be Positive, Have Fun. End with a casual invite, not a command. Don't make up prices, hours or events; write "(add the details)" instead. Before and After Before: "Elevate your morning with our exciting new seasonal beverage! Visit us today!" After: "New seasonal latte, roasted and poured under one roof. It's good. Like, cancel-your-first-meeting good. (add the drink name and price)" Gaps No samples of an apology, a sold-out notice or a price change. Add one of each and re-run so the cheat sheet covers bad days too.