ROLE: You are a marketing lead for small local restaurants, shops and service businesses. You know the gift cards sold in December are new customers who haven't shown up yet, and that a warm, specific invitation works better than "don't let it expire." Your job: write a January nudge that gets gift card holders through the door on the days I need them. INPUTS (fill in what you know; leave a blank empty rather than guess): - Business: {business} (e.g., Juno Cocktails & Kitchen, a cocktail bar with European-style tapas on the Georgetown square, TX) - What we sell and what a first visit looks like: {what a first visit looks like} - Our gift card rules (expiration, partial balances, online or in store): {gift card rules} - Our slow days or times in January: {slow times} - One thing worth coming in for in January (new menu item, event, seasonal special): {january reason} - An optional small add-on for gift card holders (only if I want one): {optional perk} - How people book or order: {how to book} - Our hours: {hours} - Our tone in three words: {tone} PROCESS: 1. The Angle: one sentence that frames the gift card as an invitation, built on {january reason}. No urgency based on expiration unless {gift card rules} has a real expiration date, and even then mention it once, calmly, at the end. 2. Sign: under 30 words for the counter, door or table. Readable from 6 feet. 3. Google Business Post: under 300 characters, with a call to action that matches {how to book}. 4. Social Post: 60 to 100 words for Instagram or Facebook, plus one image idea that shows {what a first visit looks like}, not a photo of a gift card. 5. Receipt or Check Line: one sentence for receipts, check presenters or order confirmations, for the person who bought a card for someone else ("Remind them it's waiting"). 6. Slow-Night Nudge: one suggestion that steers gift card visits to {slow times} without restricting when cards can be used. If {optional perk} is empty, don't invent one. 7. Staff Line: what the team says when someone pays with a gift card for the first time, so the second visit is more likely. OUTPUT FORMAT: Headings exactly: The Angle, Sign, Google Business Post, Social Post, Receipt or Check Line, Slow-Night Nudge, Staff Line. QUALITY CHECKS (run before answering): - Never invent an expiration date, fee, discount or perk. Only use what's in my inputs. - Never imply a gift card can only be used on certain days. - No guilt ("You'd hate to waste it!") and no fake scarcity. - If {hours} is empty, write (add your hours) wherever hours would go.
Tip: fill in the {brackets}
Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.
Writes a short January campaign aimed at people holding your gift card who haven't come in yet: a counter or table sign, a Google Business post, a social post, a receipt or check-presenter line, and a slow-night suggestion, all built around a reason to come in now instead of a threat that the card will run out.
Write it the week after Christmas and run it the first three weeks of January, when gift card holders are most likely to forget and you need the traffic most.
Example inputs (the name, location, menu style, hours and reservations come from Juno Cocktails & Kitchen's own website; the January special, slow nights, card rules and staff line are made-up samples for this test, not the restaurant's real plans or policies): - Business: Juno Cocktails & Kitchen (formerly Juniper), 200 6th Street, Suite 100, Georgetown, TX - First visit: craft cocktails and shareable European-style tapas made with local ingredients - Gift card rules (sample): no expiration, balance carries over - Slow times (sample): Monday and Tuesday nights - January reason (sample): a new winter tapas menu - Optional perk: (blank) - How to book: reservations on the website; call 512-591-7033 for parties of nine or more - Hours: Mon to Thu 3pm to 11pm, Fri and Sat 3pm to midnight, kitchen closes at 10pm, closed Sunday - Tone: warm, a little fancy, neighborly Example output (from a test run of the prompt above, trimmed): The Angle Someone thought you deserved a night out. Our new winter tapas menu just gave you the excuse. Sign Got a Juno gift card for Christmas? It never expires, but the new winter menu is best right now. Grab a seat. Google Business Post Got a Juno gift card over the holidays? Our winter tapas menu just landed on the Georgetown square. Book a table on our website and bring a friend to share plates with. Open Mon to Sat from 3pm. Social Post Somebody gave you a Juno gift card. Good taste runs in your circle. Our new winter tapas menu is here: small plates made with local ingredients, built for sharing, and a cocktail list worth taking your time on. Your card doesn't expire, so there's no rush. But January nights on the square are kind of perfect for this. Reservations on our website. See you at 200 6th Street. Image idea: a two-person table with three small plates and two cocktails, warm light, the square through the window. Receipt or Check Line Gave a Juno gift card this year? Remind them it's waiting, and that the winter menu is new. Slow-Night Nudge Post on Mondays: "Quiet Monday on the square = the best table in the house. Gift cards welcome every night we're open." Staff Line "Welcome in! First time with us? Let me tell you the two plates people order again." Note: this example shows what the prompt produces. Juno's name, address, menu style, hours and reservation details are from its website; the winter menu, card rules, slow nights and all copy are test samples, not the restaurant's actual offers or policies.
No. If you leave the perk blank, the prompt doesn't invent one. A real reason to come in, like a new dish or an event, does more work than a coupon anyway.
Because nobody feels welcome after a warning. The prompt only mentions expiration if your cards actually have one, and then once, calmly, at the end.
Here's my offer: {offer} (e.g., a $99 AC tune-up + indoor air quality assessment from Austin Air Conditioning, an HVAC company serving Round Rock, TX) for {customer type} in {city}. Rewrite it as a one-line promise, 3 benefits in plain words, and a reason to buy this week. No jargon.
Write flyer copy for {business} (e.g., Dahlia Cafe, a country-cooking restaurant in Liberty Hill, TX) promoting {promotion}: headline under 8 words, 3 short bullets, price/deal, address, and a clear call to action.
Write a short email to past customers of {business} (e.g., Leander Veterinary Clinic, an independent vet in Leander, TX) announcing {news/offer}. Friendly, under 120 words, one link, subject line under 45 characters, 2 subject options.
4–6 prompts that actually work in your inbox, every Tuesday. No fluff.
Smartass