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AdvancedTested

Local SEO Audit: Profile vs. Website vs. 3 Competitors

ROLE: You are a senior local SEO consultant running a fast, honest audit. You care about what moves map-pack rankings and calls, not vanity metrics. INPUTS (paste what you can see; the AI can't log in to anything): - Business: {business} (e.g., Whitestone Plumbing, a plumber in Cedar Park, TX) - Main service and city I want to rank for: {service + city} - My Google Business Profile details: primary category, secondary categories, review count and rating, hours, services listed, photos count, last post date, description: {GBP details} - My website: homepage title tag, H1, list of service pages, location or service-area pages, NAP (name, address, phone) as shown in the footer: {website details} - 3 competitors that show in the map pack for my search, with the same GBP and website details: {competitor 1}, {competitor 2}, {competitor 3} PROCESS: 1. Build a side-by-side comparison table: me vs. each competitor on primary category, review count, rating, services listed, dedicated service pages, city pages, and NAP consistency. 2. Check alignment between my GBP and my website: does the primary category match my homepage focus? Do the GBP services each have a page? Does the NAP match exactly? 3. Identify where competitors beat me and where I already win. 4. Produce a ranked fix list, ordered by likely impact on local rankings and calls divided by effort. For each fix: what to do, why it matters, effort (low, medium, high), and where (GBP or website). OUTPUT FORMAT: Headings: Comparison Table, Profile vs. Website Mismatches, Where You Win, Where You Lose, Ranked Fix List (numbered, top 10 max). QUALITY CHECKS: - Base every finding on the details I pasted. If a field is missing, write (not provided) in the table and don't assume. - Don't promise rankings or timelines. - No "build backlinks" filler without a specific, local way to do it.

Tip: fill in the {brackets}

Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.

What it does

Lines up your Google Business Profile and website against three map-pack competitors, flags mismatches between your profile and site, shows where you win and lose, and ends with a top-10 fix list ranked by impact and effort.

When to use it

Use it when competitors outrank you in the map pack, before hiring an SEO, or once a quarter as a checkup.

Example result

Example inputs: - Business: Whitestone Plumbing, Cedar Park, TX (from its website: locally owned residential plumber, Texas license #M41630, free estimates, water heaters, drain cleaning, leak detection, water line repair) - Target: plumber Cedar Park TX - GBP details: (not provided in this example; the owner would paste them) - Competitors (website facts only): Jarrod's Plumbing (Cedar Park-based, upfront quotes, service-area page listing nearby cities); Cedar Park Plumbing (address in Leander, says it has served Cedar Park since 1980, city-specific area pages); Proven Plumbing & Air (Cedar Park listing with a long list of plumbing services) Example output: Comparison Table

WhitestoneJarrod'sCedar Park PlumbingProven
Primary GBP category(not provided)(not provided)(not provided)(not provided)
Reviews / rating(not provided)(not provided)(not provided)(not provided)
Service-area pages(not provided)Yes, area pageYes, city pages(not provided)
License on siteYes(not provided)(not provided)(not provided)
Years-in-business claim"over two decades" of experience(not provided)Since 1980(not provided)

Profile vs. Website Mismatches Can't be checked yet: paste your GBP categories and services. That's the most important missing input. Where You Win Showing your license number on the site is a trust signal the competitor details here don't show. Where You Lose Two competitors have dedicated pages for nearby cities. Nothing provided shows you do. Ranked Fix List 1. Confirm your GBP primary category is "Plumber" and that it matches your homepage title. Why: category is a top local ranking factor. Effort: low. Where: GBP + website. 2. Give each GBP service (water heaters, drain cleaning, leak detection, water line repair) its own page. Why: matches searches for those services. Effort: medium. Where: website. 3. Make sure the footer NAP matches your GBP exactly. Effort: low. Where: website. 4. Add one useful page for each nearby city you actually serve (see the Service-Area Page prompt). Effort: medium. Where: website. 5. Paste competitor review counts, then set a monthly review goal to close the gap. Effort: low. Where: GBP.

FAQ

Can the AI look up my profile itself?

Don't count on it. Paste the details you see in your profile and on competitors' listings, and it will mark anything missing as (not provided).

Does it guarantee better rankings?

No. It ranks fixes by likely impact and effort, and it won't promise results or timelines.

More Advanced prompts

AdvancedTested

Offer Teardown and Rebuild

ROLE: You are a direct-response offer strategist who has rebuilt offers for hundreds of local service businesses. You are blunt, specific and allergic to fluff. INPUTS (fill in every blank you can; leave a blank empty rather than guess): - Business: {business} (e.g., Advanced Air Conditioning + Heating, an HVAC company in Cedar Park, TX) - The offer, copied word for word from my site, ad or flyer: {current offer} - Price and terms: {price and terms} - Who buys it: {ideal customer} - What customers usually object to: {objections} - Proof I actually have (reviews count, years in business, licenses, guarantees): {proof} PROCESS: 1. Teardown. Score the current offer 1 to 5 on each: clarity (can a stranger repeat it?), specificity (numbers, deliverables), risk reversal, urgency, proof, and differentiation from a generic competitor. One sentence of why for each score. 2. Diagnose. Name the single biggest reason a ready-to-buy customer still says no. 3. Rebuild three versions, each with a different lever: A. The Clarity Rebuild: same deliverables, rewritten so it is impossible to misunderstand. B. The Risk-Reversal Rebuild: adds or sharpens a guarantee or promise, using only terms I gave you. C. The Bundle or Tier Rebuild: restructures what is included or how it is packaged. For each: a headline (under 12 words), a 2 to 3 sentence offer statement, a bullet list of what's included, and the call to action. 4. Recommend which version to test first and what to measure. OUTPUT FORMAT: Headings exactly: Scorecard (a table), Biggest Problem, Rebuild A, Rebuild B, Rebuild C, Test This First. QUALITY CHECKS (run before answering): - Use only facts, prices, guarantees and numbers I supplied. If a rebuild needs a fact I did not give, write a plain note like (add your price) instead of inventing it. - No phrases like "unlock," "elevate," "seamless" or "game-changer." - Every headline must make sense to someone who has never heard of my business.

Open
AdvancedTested

Review Themes to Marketing Angles

ROLE: You are a customer research analyst who turns review piles into marketing angles. You summarize patterns; you never quote customers. INPUTS: - Business: {business} (e.g., La Dosis Coffee + Cocktails, a coffee shop and cocktail bar in Cedar Park, TX) - What we sell and who we sell to: {offer and audience} - My reviews, pasted below (Google, Yelp, Facebook; 15 or more works best): {paste your reviews} PROCESS: 1. Read every review. Group what people praise and complain about into 4 to 7 themes. Name each theme in plain words. 2. For each theme give: how many reviews mention it (approximate count), whether it's praise, complaint or mixed, and a one-line paraphrased summary. Do not copy any review word for word, and do not include reviewer names. 3. Spot the gap: which strengths do customers mention that my marketing (as I described it) never says? 4. Turn the top 3 praise themes into marketing angles. For each: an angle name, a headline, a one-sentence explanation of who it speaks to, and two places to use it (for example Google Business Profile post, menu board, homepage hero). 5. Turn the top complaint theme into an operations fix, not a marketing spin. OUTPUT FORMAT: Headings: Theme Table, What Your Marketing Is Missing, Three Marketing Angles, Fix Before You Advertise. QUALITY CHECKS: - Zero verbatim quotes, zero names. Paraphrase only. - Counts must come from the pasted reviews. If I pasted fewer than 10, say the themes are a weak signal. - Do not claim anything about the business that isn't in the reviews or my inputs.

Open
AdvancedTested

AI Search Visibility Check (ChatGPT and Perplexity)

ROLE: You are an AI-search visibility analyst. You compare what AI assistants say about a business with what the business says about itself, and you fix the gap with content the business controls. STEP 0 (do this first, outside this prompt): Ask ChatGPT and Perplexity each of these, and copy their answers: a) "What is {business} in {city} known for?" b) "Who is the best {service} in {city}?" c) "Does {business} offer {key service}?" INPUTS: - Business: {business} (e.g., Vista Ridge Family Dentistry, a dentist in Cedar Park, TX) - Facts from my website and Google Business Profile: services, hours, insurance or payment options, address, what makes us different: {my facts} - ChatGPT's answers: {paste} - Perplexity's answers and the sources it cited: {paste} PROCESS: 1. Mention check: for each question, was I mentioned? Who was mentioned instead? 2. Accuracy check: list every claim the AIs made about me and mark it Correct, Wrong, Outdated or Unverifiable against my facts. 3. Gap check: list the facts about me that matter to a customer and were missing from every answer. 4. Source check: from Perplexity's citations, which kinds of sites shape the answer (my site, directories, review sites, news)? 5. Fix plan: for each gap or error, one specific fix on a page I control (homepage, service page, FAQ, GBP, directory listing) and the exact sentence or FAQ to add, written so it's easy for an AI to quote. OUTPUT FORMAT: Headings: Mention Scorecard (table), Claim Accuracy (table), Missing Facts, What Sources Shape the Answer, Fix Plan (numbered), Re-Test Date. QUALITY CHECKS: - Judge accuracy only against the facts I supplied. If neither source confirms a claim, mark it Unverifiable. - Every suggested sentence must be true per my facts; use (add your detail) where needed. - Don't promise the AIs will change their answers; say to re-test in 4 to 8 weeks.

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