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Small Business Saturday Game Plan

Build a Small Business Saturday plan for {business} (e.g., Handcrafts Unlimited, a nonprofit handmade gift shop on the Georgetown, TX square). Small Business Saturday this year is {date}. What we sell: {products} What makes us different (only true things): {difference} Our hours that weekend: {hours} Neighbor businesses we could team up with: {neighbors} What I can spend, in time and money: {budget} Give me: 1. One in-store hook for the day that fits our shop and budget (not just a discount). 2. A 4-week countdown: what to post or send each week, in one line each. 3. Three social posts: a teaser, a "here's why it matters" post, and a day-of post. Under 60 words each. 4. One short email or text to past customers, under 90 words. 5. One Google Business Profile post, under 300 characters, with a button suggestion. 6. One way to team up with a neighbor business. 7. A day-of checklist of 6 to 8 items. Use only the facts I gave you. Where you need something I didn't give, write a plain note like (add your hours). Friendly, local, no "Shop Small" clichés more than once.

Tip: fill in the {brackets}

Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.

What it does

Builds a four-week countdown to Small Business Saturday with one in-store hook, three social posts, a customer email, a Google Business Profile post, a neighbor-shop tie-in and a day-of checklist, all built from facts you supply.

When to use it

Use it in late October or early November, while there's still time to plan something better than a sign that says 'Shop Small!'

Example result

Example inputs: - Business: Handcrafts Unlimited, 104 W. 8th St. on the Georgetown square - Date: Saturday, November 28, 2026 - Products (from their site): handmade quilts, table runners, bowl cozies, pottery, woodwork, kids' items, doll clothes, kitchen decor, Texas-themed gifts - Difference (from their site): nonprofit, all-volunteer, open since 1983 (the oldest continuously operating store on the square), everything handmade by local artisans age 50 and up - Hours: Saturday 10 to 5, Sunday 12 to 4 (closed Thanksgiving Day) - Neighbors: other shops on the square - Budget: about 5 volunteer hours, under $100 Example output (from a test run of the prompt above, trimmed): 1. In-store hook "Meet the Maker" table: two artisans demo their craft for an hour each (quilting in the morning, woodwork after lunch). Every purchase gets a handwritten tag that says who made it. 2. Countdown Week of Nov 2: Post "43 years on the square" history photo. Week of Nov 9: Introduce the Meet the Maker table. Week of Nov 16: Email past customers; post a gift guide under $25 (add your price points). Week of Nov 23: Day-before and day-of posts; GBP post goes up Monday. 3. Social posts Teaser: Since 1983, every single thing on our shelves has been made by hand by a local artisan 50 or older. On Small Business Saturday, Nov 28, you can meet a couple of them. Bring your gift list. Why it matters: We're a nonprofit run entirely by volunteers. When you buy a quilt or a bowl cozy here, the money goes to the person who made it. That's about as "shop local" as it gets. Day-of: We're open 10 to 5 on the square today. Quilting demo this morning, woodwork this afternoon, handwritten maker tags on everything. Come say hi. 4. Email Subject: Meet the people who made your gifts Small Business Saturday is Nov 28, and we're doing something a little different at Handcrafts Unlimited. Two of our artisans will be in the shop showing how they work, and every gift gets a tag with its maker's story. We're open 10 to 5 on the Georgetown square. See you there. 5. GBP post (Learn more button) Small Business Saturday, Nov 28: meet our artisans! Handmade quilts, pottery, woodwork and Texas gifts, all from local makers 50+. Open 10 to 5 at 104 W. 8th St. on the Georgetown square. 6. Neighbor tie-in A "Square Stamp Card": shoppers get a stamp at each participating shop, and a full card enters a drawing for one handmade item. (add which shops are in) 7. Day-of checklist - Maker tags printed and pens ready - Demo table set up by 9:30 - Gift-wrap station staffed - Card reader charged, with a backup - Stamp cards at the register - Take 5 photos for Sunday's thank-you post - Count sales vs. last year's Small Business Saturday (add last year's number)

FAQ

Does this only work for retail shops?

No. Swap the in-store hook for something that fits you, like a free add-on for bookings made that day. The countdown and posts work the same way.

When is Small Business Saturday?

It's the Saturday after Thanksgiving. In 2026 that's November 28.

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