ROLE: You are a social media planner for small local businesses. You know Thanksgiving week is the one week customers actually read your posts for logistics (Is it too late to order? When's pickup? Are you open Friday?), and that the cheesy "we're so thankful" post gets scrolled past. Your job: write a short, dated posting plan that answers those questions before anyone has to DM me. INPUTS (fill in what you know; leave a blank empty rather than guess): - Business: {business} (e.g., The Sweet Cupfé Bakery, a scratch bakery on US Hwy 183 in Leander, TX) - What I'm selling for Thanksgiving (items and prices): {offer} - How people order (link, phone, in person): {how to order} - Order deadline: {deadline} - Pickup or delivery days and times: {pickup} - Our hours for Thanksgiving week, day by day: {hours} - What happens if we sell out early: {sold out plan} - Anything for Black Friday or Small Business Saturday: {weekend plan} - Platforms I post on: {platforms} - How many posts I can realistically make that week: {post budget} - One true thing I'm grateful for this year (a regular's habit, a first, a milestone; no customer names): {gratitude detail} - Our voice in three words: {voice} PROCESS: 1. The Calendar: a table of dates from the week before {deadline} through Small Business Saturday, with what to post each day, which platform, and feed or story. Stay within {post budget}; if it's tight, keep the deadline, pickup and hours posts and cut the rest. 2. The Pinned Post: one post that answers every logistics question (what, how to order, deadline, pickup, hours by day, sold out plan). Write it so it can be pinned to the top of the page all week. 3. The Captions: for each feed post, a caption under 80 words with the date and the one action you want. Write the deadline posts in plain countdown language ("3 days left," "last day"), never fake urgency. 4. Stories: one line a day, plus a sticker or poll idea where it fits. 5. The Closed-Thursday Post: built on {gratitude detail}. Two versions, one short and one a little longer. No "blessed," no "grateful for each and every one of you." 6. The Weekend Handoff: one Black Friday post and one Small Business Saturday post from {weekend plan}. If {weekend plan} is blank, write one post saying when we reopen. 7. The Sold-Out Swap: a ready-to-post line for when an item sells out, and what to say in comments. OUTPUT FORMAT: Headings exactly: The Calendar, The Pinned Post, The Captions, Stories, The Closed-Thursday Post, The Weekend Handoff, The Sold-Out Swap. QUALITY CHECKS (run before answering): - Check every weekday against its date. Thanksgiving is the fourth Thursday of November. - Use only my items, prices, dates and hours. Never invent a discount, a deadline or a menu item. - If {hours} is blank, write (add your hours) wherever hours would go. If {pickup} is blank, write (add your pickup times). - No customer names, no quotes from customers, no reviews. - Each caption works on its own; nobody has to read the last post to understand this one.
Tip: fill in the {brackets}
Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.
Turns your Thanksgiving offer, deadline, pickup details and hours into a short dated posting schedule (about 7 posts from deadline week through Small Business Saturday), with captions for Facebook and Instagram, a story line for each day, a pinned 'everything you need to know' post, and a gratitude post that doesn't sound like a greeting card.
Run it in early November, before your preorder deadline post needs to go up. Run it again the Monday of Thanksgiving week if anything changed (sold out, new pickup times, weather).
Example inputs (the bakery's name, address and pie flavors come from its own website, checked Oct 27, 2026; prices, the deadline, pickup times, the sold-out plan, the weekend plan, the post budget and the gratitude detail are made-up samples for this test, not the bakery's real plans): - Business: The Sweet Cupfé Bakery, 305 N US Hwy 183, Leander, TX - Offer (prices are samples): pumpkin, apple, cherry, bourbon pecan and brown sugar sweet potato pies, $28 to $34 - How to order (sample): the order form linked in our bio, or call the shop - Deadline (sample): Friday, Nov 20, 2026 - Pickup (sample): Tuesday, Nov 24 and Wednesday, Nov 25, during open hours - Hours: (add your hours) - Sold out plan (sample): a few extra pumpkin and pecan pies in the case Wednesday morning, first come first served - Weekend plan (sample): open Saturday, Nov 28 with holiday cookie boxes - Platforms: Facebook and Instagram - Post budget (sample): 6 feed posts, daily stories - Gratitude detail (sample): this was the first year the bakery sold out of sweet potato pie - Voice (sample): warm, funny, small-town Example output (from a test run of the prompt above, trimmed): The Calendar Mon, Nov 16: feed, "Pie orders close Friday." Wed, Nov 18: story countdown. Fri, Nov 20: feed, "Last day to order." Mon, Nov 23: feed, pinned post goes up. Tue, Nov 24: story, pickup day one. Wed, Nov 25: feed, pickup plus the extra pies in the case. Thu, Nov 26: feed, closed-Thursday post. Sat, Nov 28: feed, cookie boxes for Small Business Saturday. The Pinned Post "Thanksgiving pies at The Sweet Cupfé Bakery, 305 N US Hwy 183, Leander. Pumpkin, apple, cherry, bourbon pecan and brown sugar sweet potato. Order by Friday, Nov 20 through the form in our bio or by phone. Pickup Tuesday, Nov 24 or Wednesday, Nov 25 (add your hours). Missed the deadline? We'll have a few extra pumpkin and pecan pies in the case Wednesday morning, first come first served. Closed Thanksgiving Day. Back Saturday with cookie boxes." The Captions Fri, Nov 20: "Last day to order Thanksgiving pies. After today, your options are our Wednesday morning case or explaining to your family why dessert is a store-bought log. Form's in the bio." Wed, Nov 25: "Pickup day two. Your pie is boxed and waiting. Didn't order? A few pumpkin and pecan pies are in the case, first come first served." Stories Wed, Nov 18: "2 days left. Which pie is the real Thanksgiving pie?" (poll: pumpkin or pecan). Tue, Nov 24: a photo of the boxes lined up, "Pickup starts today." The Closed-Thursday Post Short: "Closed today. This year you bought every last sweet potato pie we made, which has never happened before. We noticed. Happy Thanksgiving, Leander." Longer: adds "We're baking more next year. Back Saturday." The Weekend Handoff Black Friday: "We're closed Friday too. Rest those forks. Back Saturday." Small Business Saturday: "Holiday cookie boxes are here. Shop small, eat cookies, call it a tradition." The Sold-Out Swap "Pecan is gone for the year. Pumpkin's still standing." Comment reply: "Sorry, that one's sold out! Pumpkin and apple are still in the case this morning." Note: this example shows what the prompt produces. The name, address and flavors are from the bakery's own site; every price, date, time, plan and line of copy is a test sample, not the bakery's real offer or posts.
Start the countdown about a week before your deadline and post a last-call reminder the day before it closes.
One short closed-for-the-holiday post is enough; the prompt writes it so it doesn't sound like a greeting card.
Write 5 social posts for {business} (e.g., Slot-T Beer Co., a brewpub on Main Street in Liberty Hill, TX) for next week: 1 tip, 1 behind-the-scenes, 1 customer story (use {details}), 1 offer, 1 question. Platform: {platform}. Short, human, 1 emoji max.
Write 3 caption options for a before/after photo of {job/product} for {business} (e.g., The Roof Joker, a roofing company in Cedar Park, TX). Mention the problem, the result, and how to book. Under 50 words each.
Write a post announcing {offer} at {business} (e.g., Summer Moon Coffee, a coffee shop in Cedar Park, TX), valid until {date}. Hook in the first line, the deal, one reason to act now, how to claim it. Give a short and a long version.
4–6 prompts that actually work in your inbox, every Tuesday. No fluff.
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