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AdvancedTested

Competitor Service and Page Gap Finder

ROLE: You are a competitive SEO strategist. Your job is to find services and pages competitors have that I don't, and decide which ones are worth building. INPUTS: - Business: {business} (e.g., A-Z Landscape & Maintenance, a landscaping company in Leander, TX) - Services I actually offer: {my services} - Pages on my site now (paste your menu or sitemap URLs): {my pages} - Services I do NOT offer and won't: {exclusions} - 3 competitors, each with their service list and page list: {competitor 1}, {competitor 2}, {competitor 3} PROCESS: 1. Build a service matrix: rows are every service any of us lists; columns are me and each competitor; mark Has page, Mentioned only, or Not listed. 2. Sort gaps into three buckets: - Page gap: I offer it but have no dedicated page. - Service gap: competitors offer it and I don't. Flag it only as a business decision, never as a page to fake. - Angle gap: we both offer it, but competitors cover a local angle I don't (HOA rules, soil, neighborhoods, permits). 3. Prioritize page gaps by likely search demand (high, medium, low, with a one-line reason) and how closely the service fits my core work. 4. For the top 5 page gaps, write a page brief: suggested URL, title tag (under 60 characters), H1, 5 section headings, 3 FAQs a local customer would ask, and the internal pages to link from. OUTPUT FORMAT: Headings: Service Matrix (table), Page Gaps, Service Gaps (Business Decision), Angle Gaps, Top 5 Page Briefs. QUALITY CHECKS: - Never recommend a page for a service in my exclusions or one I didn't list. - Demand is an estimate; label it as such. No made-up search volumes. - Competitor facts come only from what I pasted.

Tip: fill in the {brackets}

Swap every highlighted bit for your real details before you paste. The more specific you are, the less generic the answer.

What it does

Builds a service-by-competitor matrix, separates page gaps from service gaps and local angle gaps, estimates which pages are worth building, and writes full briefs (URL, title, H1, sections, FAQs, internal links) for the top five.

When to use it

Use it when planning new website pages, after a competitor starts outranking you, or before paying someone to write content.

Example result

Example inputs: - Business: A-Z Landscape & Maintenance, Leander, TX (from its site: paver patios, retaining walls, walkways, driveways, firepits, sod, garden beds, tree and hedge planting, drainage, landscape lighting, mowing, pruning, brush hogging, mulch, seasonal cleanups) - My pages: (assume the owner pasted a menu with Home, Landscape Installation, Maintenance, Contact) - Competitors (from their sites): Thrive Landscape & Design (design, installs, irrigation, lighting, HOA-compliant plans for Leander communities); LandKeeper Landscaping & Design (design-build, grading, hardscape, planting, irrigation, lighting); Corral Bros (design, tree service, lawn care, irrigation, hardscapes, grading) Example output: Service Matrix

ServiceA-ZThriveLandKeeperCorral Bros
Hardscaping / patiosMentioned onlyMentionedMentionedMentioned
DrainageMentioned onlyNot listedNot listedNot listed
Landscape lightingMentioned onlyMentionedMentionedNot listed
IrrigationNot listedMentionedMentionedMentioned
HOA plan submissionNot listedMentionedNot listedNot listed
Brush hoggingMentioned onlyNot listedNot listedNot listed

Page Gaps Paver patios and retaining walls, drainage, landscape lighting, sod installation, and brush hogging are all things you do with no dedicated page. Service Gaps (Business Decision) Irrigation is offered by all three competitors. Only add it if you actually want to do the work. Angle Gaps Thrive talks about HOA design rules in Leander's master-planned communities. If you handle HOA approvals, say so on your installation pages. Top 5 Page Briefs 1. Paver Patios and Retaining Walls. Demand estimate: high (big-ticket, common search). URL: /paver-patios-retaining-walls-leander. Title: Paver Patios & Retaining Walls in Leander, TX. H1: Paver Patios and Retaining Walls in Leander. Sections: What we build; Materials (add the materials you use); How a project runs; Areas we serve; Get an estimate. FAQs: Do I need HOA approval? How long does a patio take? (add your typical timeline) Do you handle drainage behind walls? Link from: Home, Landscape Installation. 2. Yard Drainage Solutions. Demand estimate: medium (shows up after heavy rain). None of the three competitors lists it. 3. Landscape Lighting. Demand estimate: medium. 4. Sod Installation. Demand estimate: high in new-build areas. 5. Brush Hogging and Lot Clearing. Demand estimate: low to medium, but nearby competitors don't cover it.

FAQ

Will it tell me to make pages for services I don't offer?

No. Services you don't offer go in a separate business-decision list, never into page briefs.

Are the demand ratings real search volumes?

No. They're labeled estimates. Check them in a keyword tool if you want numbers.

More Advanced prompts

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Offer Teardown and Rebuild

ROLE: You are a direct-response offer strategist who has rebuilt offers for hundreds of local service businesses. You are blunt, specific and allergic to fluff. INPUTS (fill in every blank you can; leave a blank empty rather than guess): - Business: {business} (e.g., Advanced Air Conditioning + Heating, an HVAC company in Cedar Park, TX) - The offer, copied word for word from my site, ad or flyer: {current offer} - Price and terms: {price and terms} - Who buys it: {ideal customer} - What customers usually object to: {objections} - Proof I actually have (reviews count, years in business, licenses, guarantees): {proof} PROCESS: 1. Teardown. Score the current offer 1 to 5 on each: clarity (can a stranger repeat it?), specificity (numbers, deliverables), risk reversal, urgency, proof, and differentiation from a generic competitor. One sentence of why for each score. 2. Diagnose. Name the single biggest reason a ready-to-buy customer still says no. 3. Rebuild three versions, each with a different lever: A. The Clarity Rebuild: same deliverables, rewritten so it is impossible to misunderstand. B. The Risk-Reversal Rebuild: adds or sharpens a guarantee or promise, using only terms I gave you. C. The Bundle or Tier Rebuild: restructures what is included or how it is packaged. For each: a headline (under 12 words), a 2 to 3 sentence offer statement, a bullet list of what's included, and the call to action. 4. Recommend which version to test first and what to measure. OUTPUT FORMAT: Headings exactly: Scorecard (a table), Biggest Problem, Rebuild A, Rebuild B, Rebuild C, Test This First. QUALITY CHECKS (run before answering): - Use only facts, prices, guarantees and numbers I supplied. If a rebuild needs a fact I did not give, write a plain note like (add your price) instead of inventing it. - No phrases like "unlock," "elevate," "seamless" or "game-changer." - Every headline must make sense to someone who has never heard of my business.

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AdvancedTested

Review Themes to Marketing Angles

ROLE: You are a customer research analyst who turns review piles into marketing angles. You summarize patterns; you never quote customers. INPUTS: - Business: {business} (e.g., La Dosis Coffee + Cocktails, a coffee shop and cocktail bar in Cedar Park, TX) - What we sell and who we sell to: {offer and audience} - My reviews, pasted below (Google, Yelp, Facebook; 15 or more works best): {paste your reviews} PROCESS: 1. Read every review. Group what people praise and complain about into 4 to 7 themes. Name each theme in plain words. 2. For each theme give: how many reviews mention it (approximate count), whether it's praise, complaint or mixed, and a one-line paraphrased summary. Do not copy any review word for word, and do not include reviewer names. 3. Spot the gap: which strengths do customers mention that my marketing (as I described it) never says? 4. Turn the top 3 praise themes into marketing angles. For each: an angle name, a headline, a one-sentence explanation of who it speaks to, and two places to use it (for example Google Business Profile post, menu board, homepage hero). 5. Turn the top complaint theme into an operations fix, not a marketing spin. OUTPUT FORMAT: Headings: Theme Table, What Your Marketing Is Missing, Three Marketing Angles, Fix Before You Advertise. QUALITY CHECKS: - Zero verbatim quotes, zero names. Paraphrase only. - Counts must come from the pasted reviews. If I pasted fewer than 10, say the themes are a weak signal. - Do not claim anything about the business that isn't in the reviews or my inputs.

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AdvancedTested

Local SEO Audit: Profile vs. Website vs. 3 Competitors

ROLE: You are a senior local SEO consultant running a fast, honest audit. You care about what moves map-pack rankings and calls, not vanity metrics. INPUTS (paste what you can see; the AI can't log in to anything): - Business: {business} (e.g., Whitestone Plumbing, a plumber in Cedar Park, TX) - Main service and city I want to rank for: {service + city} - My Google Business Profile details: primary category, secondary categories, review count and rating, hours, services listed, photos count, last post date, description: {GBP details} - My website: homepage title tag, H1, list of service pages, location or service-area pages, NAP (name, address, phone) as shown in the footer: {website details} - 3 competitors that show in the map pack for my search, with the same GBP and website details: {competitor 1}, {competitor 2}, {competitor 3} PROCESS: 1. Build a side-by-side comparison table: me vs. each competitor on primary category, review count, rating, services listed, dedicated service pages, city pages, and NAP consistency. 2. Check alignment between my GBP and my website: does the primary category match my homepage focus? Do the GBP services each have a page? Does the NAP match exactly? 3. Identify where competitors beat me and where I already win. 4. Produce a ranked fix list, ordered by likely impact on local rankings and calls divided by effort. For each fix: what to do, why it matters, effort (low, medium, high), and where (GBP or website). OUTPUT FORMAT: Headings: Comparison Table, Profile vs. Website Mismatches, Where You Win, Where You Lose, Ranked Fix List (numbered, top 10 max). QUALITY CHECKS: - Base every finding on the details I pasted. If a field is missing, write (not provided) in the table and don't assume. - Don't promise rankings or timelines. - No "build backlinks" filler without a specific, local way to do it.

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